free cingular ringtones This approach means consumers are not likely to subscribe for content they cannot access or use. The new Bango subscription service, due to go live in Q4 2006, is part of Bango's global mobile payment platform so users can pay for content on their phone bill, using PayPal or credit/debit card. Content providers can offer subscription options along with a single one-time charge, one-time payments for defined periods and free access. Bango has developed and deployed a unique open, global infrastructure platform that enables content providers to market, sell and deliver their products and services directly to mobile phone users on all mobile networks using the mobile Internet. This "direct-to-consumer" approach operates alongside the operator's mobile content portals. Leading mobile operators including Cingular Wireless, Vodafone, Orange, Telefonica and O2 work with Bango to accelerate the growth of their "direct-to-consumer" business. The Bango platform has given phone subscribers around the world greater access to third-party content.